Shop Small 2022: A Guide to Supporting Local Businesses [Story, Stats, and Solutions]

Shop Small 2022: A Guide to Supporting Local Businesses [Story, Stats, and Solutions]

Short answer: When is Shop Small 2022?

Shop Small occurs every year on the Saturday after Thanksgiving, also known as Small Business Saturday. In 2022, Shop Small will be held on November 26th. This day encourages consumers to shop at small businesses and support their local communities.

When does Shop Small 2022 Begin and End? Key Dates to Note

As we step into a new year, it’s natural to wonder when we can kickstart the next season of shopping festivals. And for small business owners and entrepreneurs, the Shop Small event is not just a time for promotions but also an opportunity to boost their brand visibility and customer engagement.

So, what are the key dates to note for Shop Small 2022? Let’s dive in!

When Does Shop Small 2022 Begin?

Shop Small typically begins in November and continues through December, coinciding with Black Friday and Cyber Monday sales. However, the exact start date of Shop Small 2022 is yet to be announced by American Express (Amex), who organizes this annual initiative.

In previous years, Amex has released promotional materials and resources for businesses in early October, giving them ample time to prepare their marketing campaigns and offers. So, it’s safe to assume that Shop Small 2022 will follow a similar timeline.

When Does Shop Small 2022 End?

Again, Amex has not confirmed the official end date of Shop Small 2022. But going by past trends, it’s likely that the event will run until Christmas Eve or even extend through New Year’s Eve. This gives shoppers enough time to purchase gifts for their loved ones while supporting small businesses in their communities.

Why Is Shop Small Important?

Small businesses are the heart of local economies as they create jobs, spur innovation and contribute significantly to cultural diversity. However, they often struggle to compete against big box retailers during holiday shopping seasons due to limited resources.

That’s where initiatives like Shop Small come in handy. By encouraging consumers to shop at local independent stores, restaurants and boutique shops instead of large corporations, the campaign helps small businesses generate revenue during peak sale periods.

Moreover, participating in events like these offers small business owners an excellent opportunity to connect with their audience on a personal level. By creating unique offers and discounts tailored specifically for the occasion, they can attract new customers and build relationships with existing ones.

The Bottom Line

Shop Small 2022 is an upcoming event that allows you to show support for the small businesses in your community while snagging some sweet deals. Although the exact start and end dates are yet to be announced, it’s a safe bet that the campaign will continue to run throughout the holiday season.

Whether you’re a customer looking to shop local or a business preparing for Shop Small 2022, remember that this initiative serves as a reminder of how important small businesses are for our communities. By joining hands and supporting each other, we can create thriving hometowns where everyone wins.

Step-by-Step Guide: How to Participate in Shop Small 2022

Are you a small business owner looking to gain more exposure for your brand? Or are you a consumer who wants to support local businesses in your community? Either way, participating in Shop Small 2022 is the perfect opportunity to achieve both goals.

Shop Small is an annual initiative by American Express that encourages people to shop at small, independent businesses instead of larger chains. The event takes place on the Saturday after Thanksgiving – also known as Small Business Saturday – and is celebrated nationwide.

But how exactly do you get involved? Here’s a step-by-step guide to participating in Shop Small 2022:

Step 1: Register Your Business

The first step is to register your business with American Express. This will ensure that your business appears on their official Shop Small map, making it easier for customers to find your location.

To register, simply visit the American Express website and fill out the registration form with your business name, address, phone number, and other relevant information. You’ll also have the option to upload photos of your storefront and logo.

Step 2: Plan Your Promotions

Now that you’re registered, it’s time to plan how you’ll attract customers on Small Business Saturday. Consider offering exclusive discounts or promotions that are only available on that day. You could also host special events like giveaways or live music performances.

Make sure to promote these deals across all of your social media channels and encourage existing customers to share them with their friends and family.

Step 3: Decorate Your Storefront

On the day of Shop Small 2022, make sure that your storefront is decorated and inviting. Consider putting up signs or banners thanking customers for shopping small and encouraging them to check out any deals or promotions you’re running.

You could also decorate your store with balloons or streamers in eye-catching colors like red and blue – colors often associated with American Express.

Step 4: Emphasize Customer Service

Small businesses rely heavily on customer loyalty and word-of-mouth marketing. That’s why it’s crucial to provide excellent customer service on Small Business Saturday – and every day, for that matter.

Make sure to greet every customer with a smile and offer assistance as needed. Provide personalized recommendations and go above and beyond to make their experience memorable.

Step 5: Follow Up

After the event is over, follow up with customers who visited your store during Shop Small 2022. Send them a thank-you email or even a physical thank-you card to show your gratitude for their support.

You could also encourage them to join your mailing list or follow you on social media so they can stay updated on future promotions and events.

In conclusion, participating in Shop Small 2022 is an excellent opportunity for small businesses to gain exposure and boost sales. By registering, planning promotions, decorating storefronts, emphasizing customer service, and following up with customers after the event, small businesses can leverage this initiative to cultivate relationships with new customers while celebrating existing ones.

Shop Small 2022 FAQs: Common Questions Answered

As the year comes to an end, we are all eagerly anticipating the festive season. This is the time of year when we come together with our loved ones, exchange gifts and feast on delicious food. It’s also a time when many of us choose to show our support for local businesses by shopping small.

If you’re considering participating in Shop Small 2022, there may be a few questions rattling around in your head. Don’t worry, we’re here to answer some of the most common questions about this annual event.

What exactly is Shop Small?

Shop Small is an initiative that was launched by American Express in 2010. The goal of this event is to encourage people to shop at small businesses rather than large corporations during the holiday season. It’s a chance for shoppers to show their support for local businesses in their communities.

When does Shop Small take place?

Shop Small typically takes place on the Saturday after Thanksgiving, which falls on November 26th in 2022. However, some businesses may choose to extend promotions throughout the weekend or even for the entire week leading up to Black Friday.

Who can participate in Shop Small?

Any small business can participate in Shop Small. This includes brick-and-mortar shops as well as online stores.

How do I find participating small businesses?

The easiest way to find participating small businesses is by visiting American Express’ website and searching through their directory. You can search by location and category (e.g., restaurants, gift shops). Additionally, many local chambers of commerce and economic development organizations will promote participating businesses within their own community.

Can I use any credit card when I shop small?

While any form of payment is usually accepted at these establishments – it’s recommended that shoppers use American Express cards since they are sponsoring this event and provide incentives both for shoppers (cash back deals) and the business owners with credit offsets where they are reimbursed part of sales made via AmEx.

What kind of deals can I expect during Shop Small?

Deals and promotions will vary from business to business but usually include discounts, free gifts with purchase, and exclusive products.

Is shopping small really that important?

Yes! Small businesses are the backbone of many communities, providing employment opportunities and unique products or services. By supporting them, you’re helping your local economy grow and prosper. You might also feel good knowing that rather than fueling large corporations’ profits, you’re helping a family-owned business keep its doors open.

So there you have it – some common questions about Shop Small 2022 answered. We hope this has inspired you to consider showing your support for small businesses in your community during the holiday season. Happy shopping!

Top 5 Facts You Need to Know about Shop Small 2022

If you’re a small business owner, then you’ve most likely come across the term “shop small”. It’s an initiative that encourages consumers to shop locally and support independent businesses in their community. The campaign was created by American Express in 2010 and has gained widespread popularity over the years. In this blog post, we’ll explore five key facts you need to know about Shop Small in 2022.

1. Shop Small is a Multi-Billion Dollar Movement

Since its inception, the Shop Small movement has grown significantly. According to American Express, shoppers have spent an estimated $120 billion at small businesses since 2010. This huge influx of revenue has made a significant impact on small businesses across America.

2. Buy Local Stimulates Economic Growth

Buying local doesn’t only benefit small business owners but also stimulates economic growth within the local community as well. For every dollar spent at a local business, 67 cents stays within the local economy compared to only 43 cents when shopping online with non-local retailers. Investing in communities’ economic growth and supporting your neighbors who owns establishments will ultimately lead to having more job opportunities for those living around their area.

3. Shop Small Boosts Job Creation

Small businesses are crucial for job creation since they employ nearly half of the US workforce, according to Forbes Is it any surprise that as we support these mom-and-pop stores more jobs open up? As much as seventy percent of new employment is generated from start-ups or smaller firms .

4. Customers Enjoy an Intimate Shopping Experience

Shopping at local boutiques or farmer’s markets may mean discovering new gems that aren’t readily available online or in bigger retail chains which leads customers feeling more satisfied with their choice.Local shops offer one-of-a-kind experiences without sacrificing quality or selection due to them being able prioritize customization and customer satisfaction; something larger established businesses can find hard competing.

5. The Importance of Supporting Your Community

By creating meaningful relationships with independent establishments through shopping small, you develop stronger ties in your community as well. You begin to find familiar faces and trust within purchasing decisions which are not always found when shopping with larger retailers. Common interests shared by living in the same area become more evident strengthening your bond with those around you which could lead to collaborating on future projects that are beneficial for everyone involved.


The Shop Small movement is more than just a catchy slogan; it has the power to promote economic growth, job creation, intimate shopping experience and tighter community ties. Don’t overlook the small local businesses in your community as they need our support now more than ever. Together we can create an ecosystem that reinforces stronger bonds, gives back to our neighborhoods and establishes shared successes among ourselves by investing in local businesses.

Planning for Success: Tips on Preparing for Shop Small 2022

Shop Small is an event that takes place every year, and it’s a fantastic way for small business owners to promote their products and services in their communities. It’s a day when people come together to celebrate the hard work and dedication of small business owners who contribute so much to the economy. In preparation for Shop Small 2022, it’s important for entrepreneurs to start planning early so they can set themselves up for success.

One of the first things business owners can do is make sure they have enough inventory on hand. They will want to stock up on all of their most popular items and also consider creating special sales or promotions specific to Shop Small day. This not only encourages customers to shop at your store, but it also incentivizes them to buy more – which is a win-win situation!

Another important factor in preparing for Shop Small is advertising. Entrepreneurs should start promoting their participation in this event weeks or even months beforehand through social media campaigns and email marketing. They can use eye-catching graphics and creative taglines such as “come shop with us on November 27th!” or “small businesses need your support now more than ever.”

In addition, it’s vital that businesses leverage local partnerships in promoting the event, especially by connecting with other small businesses around town who are participating in the same promotion. For instance, if there’s a café nearby that tends only serve coffee drinks or baked goods, you may consider partnering with them by offering morning free samples together with every purchase made at your store; while sharing each other #shops pictures according drop-down tags highlighting both brand names simultaneously.

Creating an engaging atmosphere during the big day itself plays a significant role in attracting potential customers; therefore investing ample time into decoration makes visitors either curious about venturing inside out of curiosity – being novelty seekers sometimes – irrespective of whether they had planned shopping that particular establishment while surfing Google for Shops near me.

Lastly, we shouldn’t forget about the value of customer service. Small business owners must make guests feel welcomed, appreciated and that they’re going to have a great shopping experience right from the moment they step inside. Excellent customer service leaves a lasting impression on customers; you can bet your bottom dollar they will keep coming back for more!

In conclusion, Shop Small is an excellent day for entrepreneurs to showcase their products and services while establishing relationships with their community members in the process. By starting early preparations like stocking enough inventory, advertising through social media campaigns and local partnerships, decorating creatively, and offering exceptional customer service – all these small efforts add up to create a successful Shop Small day each year!

Get Involved: Supporting Local Businesses during Shop Small 2022.

As consumers, we hold immense power in sustaining our economy by supporting small businesses in our local communities. Shop Small 2022 is an annual nationwide initiative that aims to promote and celebrate the vital role of small businesses in our society.

Whether you’re a regular shopper at local boutiques or prefer online shopping, there are multiple ways to show your support during this year’s Shop Small event. Boom! There’s an opportunity for everyone!

Here are some effective ways to get involved and show your love for the small businesses that make your community thrive:

1) Shop Local
One of the easiest and most direct ways to support small businesses is by shopping locally. Instead of making all your purchases at big-box stores, consider buying from independent retailers, farmers markets or corner stores.

By doing so, you will be keeping money within your community. Supporting local business helps provide job opportunities for members of the community and ensures economic growth.

2) Share on Social Media
Social media is a powerful tool when it comes to raising awareness about local shops/market because posts have tremendous potential reach. Take pictures while you shop knowing there’s someone behind the scenes trying their hardest to make it work — tag them in your post or story. This simple gesture can help attract people’s attention towards small business which could increase foot traffic.

3) Leave Reviews
Small businesses truly appreciate genuine reviews left on platforms like Facebook, Google Business or Yelp – reviewing/recommending always makes a difference! People often go through reviews before making purchasing decisions; leaving good emails can encourage them subconsciously and benefit small business owners directly

4) Attend Virtual Events
Most large-scale events might be temporarily halted due to pandemic circumstances but thankfully virtual events are booming everywhere–holla Zoom calls. By attending virtual markets you still have access to goods straight from vendors while practicing social distancing strategies.

In conclusion, there are many ways to support local businesses during this fantastic event – remember small acts of kindness towards our community shops have a tremendous impact. They are not the only beneficial ones, but not spending all your money at big-box stores and prioritizing buying from farmers’ markets or boutiques can show that you care about the well-being of your area’s economy. Even the smallest things like leaving good reviews or tagging them on Instagram can make a huge difference in helping small businesses thrive.

Keep supporting local this Shop Small 2022!

Table with useful data:

Date Event
November 26, 2022 Small Business Saturday
November 25, 2022 Black Friday
November 28, 2022 Cyber Monday

Note: Shop Small is a nationwide movement that celebrates small businesses and encourages people to shop local. Small Business Saturday takes place on the Saturday after Thanksgiving and is dedicated to supporting small businesses. Black Friday and Cyber Monday are also popular shopping days that can provide opportunities to support small businesses.

Information from an expert: As a seasoned marketer in the retail industry, I predict that the Shop Small campaign for 2022 will take place on November 26th. This date is known as Small Business Saturday in the United States, and it falls between Black Friday and Cyber Monday. It’s a great opportunity for small businesses to showcase their offerings and connect with local shoppers. To maximize your participation in this event, start planning your promotions and marketing efforts ahead of time, such as social media campaigns, special offers or discounts to attract customers to your store. Mark your calendars now and get ready for a successful Shop Small day!
Historical fact: In 2010, American Express first launched the Shop Small movement as a way to encourage consumers to support small businesses during the holiday shopping season. Since then, it has grown into a nationwide initiative that takes place on the Saturday after Thanksgiving each year. In 2022, Shop Small will be celebrated on November 26th.

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